Trussardi: E-commerce shopping website for a high-end Italian brand

Trussardi is an italy-based online e-commerce shopping portal. Trussardi is an Italian manufacturer of ultra-luxe lifestyle products and accessories for men, women and children. We built them a responsive and attractive website with the latest technology.

  • clients
  • Trussardi
  • industry
  • Lifestyle & Shopping
  • highlights
  • Creating a compelling design that delivers a unique experience, driving purchases & ensuring that users visit their site again and again.
  • See how recreating a scalable, user-friendly e-commerce website helped Trussardi multiply its sales and revenue within a short period.
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01. the challenge

Positioning Trussardi’s Brand on an ecommerce platform in league with other luxury Italian brands was a challenge.

The trussardi Team wanted a unique UI/UX design that could bring the new website into decent positioning among the other Italian Luxury shopping brands and to communicate its position as one of Italy’’s major businesses. The immediate requirements of the project required a delivery of a robust, intuitive and highly scalable CMS, flexible e-commerce functionality, and the ability to showcase the major products and content to site users in a clever and attractive way.

02. the solution

To go with their digital presence as a high-end luxury brand, we helped Trussardi design a scalable solutions architecture.

A lifestyle brand should work with the local target audience as well as international audience, this requires global experience assessment. Moreover, it should be compatible across all devices. Our team developed a fully responsive website for Wholesome, ensuring that their users could always access the website, whether it was from a laptop, tablet, or phone.

results

Trussardi’s new website has been well received both internally and by the key target audiences. From a content administration perspective, it has saved a significant amount of time as far as Trussardi’s staff is concerned, with far less dependence on developers. The site is now on the level with Trussardi’s wider branding strategy.

custom experiences

At 61 Design Street we always have a people-first approach. Not only did we design Trussardi’s website to be more user-centric, we also leveraged elements like full-width header images to showcase the real human moments that defined the new Trussardi brand. The result is an experience that feels more impactful, more elegant, and simplistic – better reflecting what Trussardi was all about.

the approach

Our first step was creating an elegant website design that Trussardi could proudly take to the highly- competitive Italian market.

Using our strategic research into customer behavior, 61’s designers fine-tuned each page design to deliver an eye-catching, user-friendly experience that captured the Trussardi aesthetic and planned the framework for a smooth eCommerce experience.Trussardi can now automatically view things like top selling products, average revenue and abandoned cart orders, and undertake appropriate follow-up activities in a timely manner.

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