Onda Consultancy: Crafting A Business-Building Scalable Website

Founded in 2007, Onda Consultancy is an industry-leading consulting firm that supports critical business processes in the subjects of Culture, Strategy, Leadership and Performance, to develop effective and sustainable solutions. Today, the Onda team has helped over 220+ clients worldwide and won over 25 awards.

  • clients
  • Onda Consultancy
  • industry
  • Multi-Industry Consulting Firm
  • highlights
  • Crafting a brand new digital landscape for the organization that spoke of their breadth of experience – and could convert leads into customers.
  • See how recreating a businesses-building website helped Onda Consultancy turns clicks into clients.
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01. the challenge

Onda’s usual customer isn’t quick to close, and the normal sales process mostly includes lengthy consideration.

To begin with, we had to create a new website from scratch that presented decision-making elements that would establish Onda as a first-choice provider. At the same time, Onda was expanding, with several performance models planned and more plotted for the future. The site structure needed to be designed with the anticipation of growth and be ready to scale gracefully.

02. the solution

Crafting a website i.e. built for expansion begins with sitting down with stakeholders to identify the brand insights.

With a couple of business model launches planned, Onda was rapidly growing, and the new site needed to be scalable enough to harbor future expansion – else they’d need a new website in a short time. 61 ‘Design Street’s UI/UX team crafted an experience architecture so new verticals and service offerings could be integrated easily, without the need to refurbish the page or remodel the structure or navigation functionality.

results

Thanks to its confidence building content, the new Onda website has become a business-building tool the firm needs to turn clicks into clients. With a future that looks bright for expansion, it now has a launched 2 business models that’ are ready to take on the future – whatever that may be.

custom experiences

Consultants like Onda aren’t usually selected for a job by a single stakeholder. More often than not, they’re vetted by several ranks of the hierarchy of leadership before getting the thumbs up. To help build the confidence of those decision-makers, we created a custom online portfolio that displays Onda’s many successful business models.

We ensured that their target audience and prospective clients could always access the website, whether it was from a laptop, tablet, or phone.

the approach

Well-informed about competitor & landscape analysis, these together acted as the bedrock for the engagement and guided the direction of our website development.

From day one, the 61 Team was hands-on with Onda, collaborating with stakeholders to identify the brand and target audience the new website would have to convert. Our team took a close look at the UX of the old Onda website, identifying what the site was doing right and where it could be further optimized.

The result is an experience that feels more bold, more confidence-building, and simplistic.

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