Drish: crafting a progressive E-commerce shopping Brand

Drish is an online ecommerce shopping website design and development project. Drish is India based manufacturer of top quality finished leather shoes and various leather accessories for men, women and children. We built them an html5 based responsive and attractive website with the latest technology.

  • clients
  • Drish
  • industry
  • Lifestyle & Shopping
  • highlights
  • Crafting a memorable digital marketplace and powerful sales channel through experience-driven design.
  • See how recreating a scalable, user-friendly e-commerce website helped Drish double its sales and revenue within a month.
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01. the challenge

Creating a foundation for Drish’s growth on an e-commerce platform was a challenge we felt well-prepared for as a digital agency.

From a technical standpoint, Drish used a standalone ERP that made tracking customers and sales difficult. To help generate a more efficient, sales-centric environment for their team, an API was needed to be made and integrated with their current ERP – plus, have the IT infrastructure to support Drish’s new digital capabilities.

02. the solution

To support their powerful digital presence, we helped Drish design a scalable solutions architecture.

Our user experience team created an comprehensible architecture to map out a structure for eCommerce design and development. Where products were once divided up by brand, we took an audience-centric approach, regrouping products into six distinct categories as per gender, material, sizing and foot health that complemented Drish's users.

results

On top of big gains in ROI and keyword rankings, Drish saw a 200% increase in revenue using the paid media we created post-launch, compared to their previous agency.

Beyond the numbers, our team’s marketing efforts have helped Drish form valuable industry partnerships that have opened up new sales channels and media opportunities, placing their brand as a popular industry name and their audience’s go-to shopping preference.

custom experiences

After helping the client upgrade their current technology stack, 61 design street’s developers put into effect the eCommerce power of Magento to develop the new e-commerce site, effectively integrating the ERP and breathing life into the designing team’s artistic renditions.

the approach

Our first step was creating a robust and scalable website that Drish could proudly take to the market.

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61 team helped Drish to set up an API to connect with their existing ERP, giving them access to critical sales details like product and user tracking on the new website. As an added benefit, the integration also advanced operational efficiency and visibility, bolstering inventory controls as well as their online and offline sales process.

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