Akal Tech Infralogis: Building A Brand From Scratch

Akal Tech Infralogis Pvt. Ltd. is a professionally managed real estate company. The proposed land parcel is meticulously planned to cater to all the basic needs of micro, small, and large industries in a very efficient manner. It offers plots for warehousing and logistics, commercial showrooms, booths and bay shops.

  • clients
  • Akal Tech Infralogis
  • industry
  • Real Estate
  • highlights
  • Laying strong foundations of success for an upcoming real estate brand.
  • See how complete branding helped Akal Tech Infralogis generates sales.
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01. the challenge

In an increasingly competitive industry, Akal Tech Infralogis had a lot of challenges to overcome.

To begin with, we had to create a new brand from scratch that stood out among a multitude of competitors, most of which were targeting the same audience. This required a carefully curated brand identity and a strategy to carry it off. Akal Tech also presented another major challenge: creating a functional website, brand book and a 3D walkthrough video whilst commencing its marketing activities on really short notice.

02. the solution

Crafting a real estate brand begins with looking into real brand insights.

To create a new identity for Akal Tech, we employed robust marketing using pre-launch creatives and branding strategies that dug into Akal Tech’s business, including building their persona, brand concepts and story propagated through a custom-made brochure and other brand collaterals such as stationery, carry bags etc. This laid the foundation for the rest of our efforts.

results

The brand Akal Tech Infralogis at the moment is flourishing and generating decent revenue through its sales. The company’s outlook is now stronger, and better expresses the brand values to its customers with whom it's now well-connected.

With updated branding that’s seen everywhere from its website and social media pages to newspapers and hoardings displayed at the project site, Akal Tech is primed for future success.

custom experiences

A modern real estate brand should work with a digital landscape to reach a wider audience and in our day and age that means crafting experiences compatible across all devices. Our team developed a fully responsive website for Akal Tech.

We ensured that their target audience and prospective buyers could always access the website, whether it was from a laptop, tablet, or phone.

the approach

61 Team worked closely with the Akal Tech team to lay the foundation for brand success across both printable and digital platforms.

At 61, we have a people-first approach. Not only did we design Akal Tech’s website, brochure and a catalogue to be more user-friendly, we also leveraged elements like full-width header images to showcase the project’s architectural renditions and project details that upheld the Akal Tech brand, keeping the content simple yet impactful.

The result is an experience that feels more bold, more audience-specific, and never complex or stuffy – better reflecting what Akal Tech was all about.

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