10 uses of website development and redesigning it in Coronavirus Pandemic Condition
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As the reality of the ongoing COVID-19 Pandemic has settled in, a lot of entrepreneurs and business professionals have started worrying about their companies and organizations. It's high time they start making some important decisions related to their business's online presence. Consulting your web development team to make some important changes will be a good start.
In the past few months, we have observed that business meetings and conferences have disappeared. A lot of businesses are facing losses. Some of them have even shut down. People are looking for ways to minimize contact with crowds. Working from home and zoom meetings have become a new norm. All this points to one conclusion, your website is going to be a critical piece in your sales and marketing process. This calls for a brand image makeover and redesigning your company website will be a good place to start. Here are ten ways you might want to consider before you undertake that monumental task with your web team.
As mentioned above, a lot of businesses have witnessed a significant loss in sales, but 0it's not true in the case of the eCommerce industry. E-commerce websites had captured the consumer market way before the pandemic hit worldwide. The ongoing outbreak has only fueled the rise in their popularity. With the rise in the demands for basic necessities, eCommerce websites can help in providing the customers the necessary items of everyday use. So, if you have products like groceries, daily essentials, household supplies to sell, it's time to upgrade your online store. The market is flooded with new eCommerce platforms and websites leading to a rise in competition. To give your website an edge, you need a better inventory, marketing, and pricing features to make up for the revenue lost from retail locations with improved eCommerce performance.
Most businesses depend on in-person proposals, personal demos, pitch deck presentations to bag clients. They have now been put in a tough spot as people now think twice before traveling or agreeing to face-to-face interaction. One way to overcome the drawback is to upload more online videos of your products and presentations to your website. Businesses can also consider investing a small amount in better communications and video conferencing tools.
Since traditional methods of pitching clients are out of the question, you may need to consider creating a strong product portfolio, along with detailed case studies. A comprehensive portfolio of unique projects, impactful campaigns, and demonstrated achievements gives businesses a powerful opportunity to promote their brand. Following this practice practices can improve your online visibility and generate credibility to capture the interest of B2B clients.
There are many tools available that help you keep track of your user trends. We suggest starting with Google Analytics. Having access to detailed reports thanks to Google Analytics, you will be able to know which part of your website is doing well and which could use some implementation. Google Analytics shows raw data across all of the dimensions you care about. There are several useful reports you can check out such as:
Another tool that is often used for more or less the same purpose is called Inspectlet. While Google Analytics tells you what exactly your viewers did on the website, Inspectlet aims to tell you why. It is a program that records the visits on your website and tracks every mouse scroll, clicks, and keypresses that happen on your website. It’s a convenient way to get an idea of what is working on your site and what is not.
If you find that your website is not generating good traffic and has a low ranking, it’s a time to consider looking at your SEO. As the needs of your customers change, your keywords and SEO need to do the same. A website that is updated frequently with new content will have more hits and will be better ranked within search engines.
One of the best ways to generate new content frequently and adapting to the new keywords for SEO is to post blogs frequently. A lot of companies design their websites and then they seem to forget about them. Consequently, their website ranking nosedives. To engage the audience and attract viewers it is highly recommended that you post at least 2 blogs per week. Blogs are a goldmine of relevant keywords and during these times a lot of blogs are being posted about how COVID -19 has impacted a particular industry and what we can do about it.
Some parts of your business (like supply chains, or hours of availability) have been affected the worst. Customers will understand this, but you should do everything you can to keep them updated about your situation and give them accurate information on your website. That will help keep your business running, of course, but also keep your credibility with buyers intact.
As we can see that the coronavirus pandemic has triggered a change in the buying behavior of customers. With that in mind, this is a good time to reconsider your online advertising expenses. Since the traditional means of marketing are out of the question, one can consider investing a decent some in google ads, PPC, and other paid ad campaigns on the web.
This is the time when your customers, employees, and vendors need to be kept in the loop more often. Use your email newsletter to inform them about the latest updates about your business, policy changes, or shifts in the location. You can even let them know that you are still working as normal. Either way, it's better to keep in touch so they can know what to expect from you if the situation changes.
At 61, our 12+ years of experience have given us a unique perspective on what it takes to succeed in adverse economic conditions. If you want to redesign your company website or rework on your digital marketing strategy so that it helps you overcome some specific challenges, then contact us today for a free consultation. Since in the current scenario, businesses are leaning towards the digital world, staying home, and relying on virtual spaces for business-related interactions, an updated, informative website is more important than ever. If you’re not sure that your website is garnering enough anymore, get in touch with us. We are here for you.