Digital marketing has transformed into a fire-breathing dragon over the last handful of years and every kind of business wants to earn from it and improve their bottom line. From written text to graphics to videos and memes, we have seen come Nevertheless, the marketing trend that has evolved considerably over the years, especially this year is video marketing.

We often come across 30-second quick ads on platforms like YouTube and Google, social media reels, TikTok videos, vlogs and Facebook live videos and much more.

It goes without saying that we cannot fathom a marketing strategy without some kind of video in the mix. But the greatest difficulty marketers face is the ever-evolving trends in video marketing.

But don’t worry, we have your back. We have done the research so that you don’t have to and our marketing team has brainstormed, discussed and probably made a few Instagram Reels themselves during the research.

Without further ado, here are the latest video marketing trends for 2021 that are likely to rule the charts:

1. Live Videos Will Become Popular

   It might come as a surprise but Facebook Live, Facebook Watch and the auto-playing videos trend that rocked the past couple of years are likely to phase out in 2021.

   Although the specific features might get old, live videos will continue evolving and marketers will keep finding new ways to engage customers.

2. 360-Degree Video Experiences Will Make A Comeback

   360-degree video experience is expected to make a strong comeback in 2021.

   As augmented and virtual reality dig deep into the usage insights of today’s consumers, it would be a smart move to integrate them into 360-degree videos to attract more social media audiences to your brand.

3. Trend Of Shoppable Videos Will Spike

   This is likely to be the biggest marketing trend come 2021, as it allows video content creators to make videos shoppable by adding links that redirect a user to the product page.

   Social media channels already leverage this technique and the process will become more sophisticated as more shoppers engage with brands via videos.

4. Vloggers Will Continue Gaining Popularity

   The fastest-growing video marketing trend is vlogging and it will be impossible to ignore it in 2021. People like to know what other people with similar interests are doing.

   That is why vloggers continue to grow beyond YouTube and other streaming platforms to create diverse content for their followers. And while the streaming features can change or new platforms can emerge, vlogging is here to stay and is not going anywhere soon.

5. Collaboration Over Video Will Rise From the Ashes of the Pandemic

   While we were stuck in our homes in 2020 thanks to the unseen force of nature, every video conferencing platform took their game to the next level and started innovating any aspect of the platform.

   Today, we know how effective these platforms can be and popular apps like Zoom and Hangouts will continue to better their video conferencing capabilities. You can expect them to improve the intimacy of video calls and improve small features like chat box, emails, file sharing and any aspect that improves communication.

6. Lengthy Storytelling and Immersive Ads Will Rule The Digital Landscape

   The 360-degree video experience along with augmented and virtual reality won’t be restricted to their respective apps but will make their way into the mainstream as well.

   Immersive video ads that resonate with customer’s emotions and grab their attention for longer time are likely to be one of the top trends in 2021 as it will improve user engagement and explain your product to the customers in a better manner.

7. Consumers Will Like to See Products and Services in Action

   Audiences like to see a product or service in action and simply listening to an explanation won’t cut it in 2021. Content creators have to shift their focus on showing more and explaining less.

   Many users watch videos without listening to the audio and this is where the action-oriented videos are going to flourish. They will be extremely popular when it comes to introducing a product or service via animated infographics.

   In 2020, we saw some innovative digital marketing trends in the market and we are at the precipice of welcoming more creative ways to do that in 2021. Marketers do not need to worry if the existing ones fade away or get lost in the shuffle as long as they stay on top of the trends we have discussed in this article.

   Armed with this information, one can redefine their digital marketing strategy and create relevant video marketing content that will let your customers appreciate your brand in 2021 and beyond.