COVID-19 Response101: Reinforce Reopen Re-emerge

During this crisis we've discovered that companies move through three stages of response: reinforcing required measures to stabilize your company, reopening your workplace, and eventually when they survive this crisis – re-emerging and growing your business.

• Companies are going through these phases at different rates, each having its own pace. Within each stage, we believe it's important to focus on solutions for your administration, your workforce, and your clientele, so you can ultimately have that business continuity you're looking for.
• Most companies need to reinforce some measures to do damage control during a sudden unexpected situation - focusing on employee health and safety, financial stability, and operational decisions. It's all about managing the crisis as quickly as you can.
• Once a business has taken the required measures to stabilize themselves, they shift to reopen in their new environment. In this second phase, companies focused on enabling remote work for employees, reorganizing workflow and various processes, and finding new ways of communicating with customers, working on their digital promotional strategies.
• And finally, companies that have successfully stabilized and normalized, and re-established their connection with the clients, they emerge and grow to become a more digital, agile company - and begin prepping the 'Next to Normal' post-crisis.

Why Go Digital?

At this moment, there are approximately 4.5 Billion internet subscribers globally, and given the times, more & more businesses are currently targeting on creating a strong brand image online because that’s where their prospective clients are nowadays.

However, since the past few months, the outbreak of a global pandemic has affected and reshaped multiple businesses across the world in an unprecedented way. Marketing activities of many brands have been inhibited or completely shut down.

It's quite evident that companies are being divided into two groups: either flooded with orders (groceries, household goods, pet supplies, pharmacy, and general merchandise) or completely lacking any kind of customer interest and interaction (automotive, furniture, luxury, appliances, and hospitality).

Digital Market Trends (2019-2020)

There is a surge in digital sales by 18% in 2020 compared to 2019. We see traffic growth by 13% in 2020 compared to 2019. In addition to the rise in digital commerce, traffic from social media has skyrocketed. In 2019, the share of traffic coming from social media was 6% which has now jumped to 8% for 2020.

On the other hand, the general shopping landscape is changing like never before. If we look at the sales growth, DIY and home-related goods saw astonishing growth, up 70% in 2020. Toys and learning and active apparel experienced growth over 35% in digital orders in 2020. However, luxury and general apparel only grew around 10% in 2020, which is lower than their 2019 performances.

Digital Marketing Strategies To Adopt During COVID-19

In light of the above mentioned observations, it has become imperative for brands to digitize their marketing strategies and find newer ways to communicate during this time. Here are a few strategies you might find helpful for your digital marketing initiatives.

• Set the right tone to communicate with your prospective clients amidst these tough times. Engage customers with empathy. Listen to them, use real-time data to better understand their current needs and preferences.
• Since all traditional marketing efforts are almost entirely out of the question, your brand needs to find ways to stay visible in front of its target audience at all times. Not all customers have stopped making purchase decisions, so you want your brand to be there when your audience is looking for products on the internet.
• Keep a close watch on how your customer behavior is evolving during these times. Indeed, when the world says goodbye to the COVID – 19, the customer buying behavior might have completely changed – their interests in products and services, their needs and expectations from brands, spending patterns, etc. its essential for brands to delve deeper into these changes and work on their digital marketing strategy accordingly.
• Try to avoid any product launches even if it’s essential, it is advisable not to release new products amidst these difficult times. Right now, product familiarity is what will keep you afloat in the market.
• Market from home. Launch campaigns from home, collaborate across various teams, and keep marketers engaged with apps.
• Personalize Digital Communications. Give the right communication, to the right audience, at the right time.
• In the coming months, businesses are going to become more reliant than ever on their digital presence. It may or may not become the deciding factor in whether they make it through the turbulent times or not. Companies who are quicker and more flexible in adapting to the new normal will have a huge advantage in the market and will become industry leaders while others will have to follow. For that, effective digital marketing is essential. Not only will it bring more business and new customers, but it will also create and strengthen customer loyalty for your brand.

And That’s Where We Come Into Picture

If you are looking for a Digital Marketing company, then look no further.

61 Design Street is an award-winning web & mobile application development company with over a decade of experience in building robust, unique, and innovative digital solutions.

Our marketers, social media managers, SEO managers, web designers, mobile app developers, and testers have rich experience in their respective fields. We understand your needs and deliver products that help you to take your business to the next level.

Our comprehensive processes across various platforms like SEO (Search Engine Optimization), SMM (Social Media Marketing), ROI (Return On Investment), SMO (Social Media Optimization), PPC, Google Ads, SEM (Search Engine Marketing), SERP (Search engine results page), etc. facilitate us to propose worthy and superior digital campaigns and SEO services to our worldwide clients from small sized business units to big corporate houses. As the best digital marketing company, our success reclines in the imaginations and thought powers of our marketing professionals that force us to reveal something innovative with every new project that we touch.

And in case you have any questions, we would like you to get in touch with us.

In A Nutshell

So stay positive and use this time to redefine your digital marketing strategies, strengthen your existing connections and build long term trust with your audience, and set yourself up for success post this crisis. Start preparing for your digital Comeback!