There is no need to remark that web design trends are extremely variable. They are affected by various factors, so it is nearly impossible to tell in advance which trends will dominate in next year. On the other hand, the year 2015 has already passed and web design experts can possibly describe the basic improvements that are estimated to be observed in year 2016. Let’s find out more about the latest trends and the way they will affect the overall web design industry this year.
Nowadays, carousels seem to be present universally. They reduce clutters and can enhance visual interests. But along with their overwhelming use, they’ve made a lot of sites feel cookie cutter.
Potential issues with Front page carousels:
Carousels, not good for SEO: Less content in a page means that it’s difficult to get meta information into a page. As Google no longer crawls meta keywords so it will take keyword information from the page. Although, you put the content below the carousel, in the body of the page. Moreover most of the sliders contains headers that are wrapped in H1, and these change when the sliders does and as such, devalue keywords within them.
Pushes down content below the fold. Although the content above the fold is not that important as it once was (everyone knows how to scroll), but Google still not recommend that you push content lower down the page. Moreover the search engine’s recommends that you add content above the fold, and a carousel really doesn’t offer much in the way of value to the user.
Moreover a study in 2013 showed that only 1% of people tends to click carousels. And just ignore them and don’t note the content, due to the phenomenon called banner blindness. But it is not to say that you shouldn’t use the carousels at all but you should have a good objective of their inclusion and it is well optimized and don’t compromise accessibility and UX
The use of parallax scrolling in recent years have increased a lot as you may have noticed more and more sites using them. This technique allows the front and background content to scroll at different speeds, creating an illusion of depth. No doubt it presents a very good effect, but there is a lot of debate if it can be described as having good UX.
Potential issues with Parallax:
Not good for SEO. The sites that use parallax scrolling are made of one page, therefore there is very little content to be crawled by the search engines.You can find out the fundamentals of seo friendly design & development for making your website search engine optimized.
Although, parallax scrolling can add a new dimension to a site and allow it to stand out. But if you want to create a site that works on both desktop and mobile, then parallax is not a good choice.
3.Hiding everything beneath a Hamburger Menu
Web designers these days for the sake of simplifying navigation started using hamburger menu’s and hided a lot of content beneath them. This trend is used for both mobile and desktop version of websites. Although placing navigation under a hamburger makes a site cleaner, sleeker. But there are some problems that may arise with the use of the hamburger menus.
Reduce discoverability. There’s no doubt in this fact that it makes your site appealing but it doesn’t sometimes works for every site and can reduce discoverability.
Increases bounce rates on landing pages. Visitors doesn’t stick around if global navigation isn’t clear, making it difficult for them to browse the site.
Mobile browsing is unpleasantly affected. This is due to load speeds.
Very often affects functionality and ‘breaks’ parts of a site due to a bug.
Although there is no hard and fast rule for using the number of typefaces, but we wouldn’t recommend more than two. Using too many typefaces can create a cluttered and confusing looking site, which decreases readability and legibility.
And The Crux Of Whole Discussion Is…
Adapt or perish is the rule in technology. Simplicity inspired a range of sites that are fast, sharp and easy-to-use. Meanwhile responsive web design assist many businesses worry less about designing for a constant stream of new devices.
Great trends come along and stay for long time, but there will always be some that are ill thought out. To remain relevant you have to keep up with the changes. If you have a website or are looking to create one, the above mentioned web design trends would help you to come up with something extraordinary.