The search engines are limited in way how they crawl the web and understand content. Moreover the webpage appears to search engines in a different way as they appear to us. Through this post we’ll focus on specific technical facets of making or transforming web pages so they are structured for both search engines and human visitors alike.
Content That Is Indexable
For performing better in search engines listings your most important content should be present in HTML text format. The non-text content such as Images, Java applets, Flash files etc. are usually ignored or devalued by search engine crawlers. Therefore the best way to make sure that the text you display to your visitors are visible to search engines is by placing them in the HTML text on the page.
But How To Display Non-Text Content?
You can follow these advanced methods for displaying non-text content to search engines:
1. Providing alt text for images. Assign images in jpg, png or gif format “alt attributes” in HTML to provide search engines a textual explanation of the graphic content.
2. Provide a transcript for audio and video content if the text used is meant to be indexed by the search engines.
3. Provide search boxes with navigation and crawlable links.
4. Provide Flash or Java plug-ins with text on the page.
The Link Structure Should Be Crawlable
For allowing search engine crawlers to browse the pathways of your website and find all the pages a crawlable link structure is very much important. Most of the websites make a mistake of structuring their navigation in a way that search engines cannot access, obstructing their capability to get pages listed in the search engines’ indexes.
Seo Friendly URL Construction Guidelines
It is advisable that you build a descriptive and easy to understand Urls that will allow users to quickly understand what the link is all about and will generate more leads and better crawling of your documents by search engines. And according to SEO point of view if your page is targeting a particular term or phrase, make sure to include it in the URL.
Keyword Usage and Targeting
Keywords are considered as most important part of search process. They are viewed as building blocks of search as basic principle of information retrieval including web-based search engines like Google is based on keywords. Search engines index and crawl the pages contents around the web, they keep these pages in indexes based on keyword instead of storing millions of web pages all in one database. Therefore proper usage and targeting of keywords is very important.
As keyword usage and targeting is still considered as a part of search engines’ ranking algorithms, so we can apply some operative techniques for using keyword in order to make our pages well-optimized. For on page optimization you can follow the tips mentioned below:
1. Keyword optimized Meta tags:
Your meta title and meta description should contain the important keyword for which you want your website to rank.
The title tag of a page needs to be accurate i.e. a brief description of a page’s content. It is important to both user experience and search engine optimization. You can include your main keyword in title at least once.
It is the short description of a page’s content. It is an extremely important part of search marketing. Making a readable, convincing description using important keywords can drive to your page.
However meta keywords don’t have much importance now as it has before but adding few important keywords is considered as a good practice.
2. On page content
You can use the important keywords at least two or three times, along with variations, in the body of the page. Perhaps a few more times depending on the length of your content.
3. Optimize Image Alt tags
You can put the keyword at least once in the alt attribute of an image on the page. This is helpful in bringing valuable traffic to your site.
4. Great URL structure
As search engines display URLs in the results, they can effect click-through and visibility. URLs have a lot of importance in ranking webpages, and the pages whose names include the queried search terms get some benefit from appropriate, descriptive use of keywords.
5. Load time
A slow loading website generally annoys a visitor, which makes them to switch to another quickly loading website. This is not good for performance, and can be disadvantageous for SEO as well. Moreover Google also penalized slow loading websites while pointing out some most common mistakes.
6. Heading Tags:
You can use any number of H2, H3, H4, H5, H6 elements on any page. But you can follow some thumb rules while using these html tags. Use only one H1 tag in a page. As many as required H2 elements to denote sections on the page. And they should be used in a proper hierarchy.
Canonical and Duplicate Versions of Content
Canonicalization happens when there is the presence of two or more duplicate versions of a webpage appearing on different URLs. This is one of the most common issues with current Content Management Systems. Search engines gets confused which version of this content they should show to searchers and this issue is often referred to as duplicate content, in SEO point of view.
And The Bottom Line Is…
Today there is a huge demand for SEO Friendly Design & Development techniques because there has been an incredible growth in the online businesses all around. Whatever may be the process you are involved in whether it is development process or website building process search engine optimization is the power house of every successful website these days. Therefore by following these guidelines you can gain a lot of benefit as it will help your website to rank better in major search engines and build a better online presence. You can expect to achieve immense fame and popularity among the search engines.