Designers cannot every time deliver a sensational work. There is no doubt that for the creation of a good design a lot of imagination and hard work is essential, but bringing the wow factor in your work can also be fairly effortless. A lot of designers follow their instincts during the innovative process and integrate universal symbols and metaphors simply because it “feels apt.”
“There are three responses to a piece of design — yes, no and WOW! Wow is the one to aim for.” – Milton Glaser
Logo design is a thought-provoking line of work, since it necessitates applying creative ideas toward personifying the essence of a specific brand. The logo creation process is not as simple as placing together a few images or design elements. Any graphic designer can make visual representations and illustrations, but it requires a set of bizarre skills to come up with a logo that clearly defines the company.
There are some basic principles of effective logo design. These basic principles can assist individual artists or teams of designers in producing memorable, popular, and iconic logos that effectively improve brand awareness.
The one which leaves a solid and long lasting impression on a person’s mind is perceived as the best logo. An effective logo design should be notable, which is achieved by keeping it simple yet appropriate.
Simple design makes a logo design versatile, recognizable, and unforgettable. Good logos feature something unforeseen or unique, without being “overdone.”
Truly elegant design incorporates top-notch functionality into a simple, uncluttered form. — David Lewis
Your logo should be able to withstand the changing trends of time. It should be timeless and everlasting. This means even after 20 or 40 years it should be able to create the same impact as it is now.
Your logo should be able to speak volumes about the brand without any words. The designing process must be organized in a way for the logo to obtain immediate recognition and admiration.
Logo should accurately project the essence of the brand that it represents. This means a logo for a fashion brand should be classy with a rich look and for a company selling children’s products could be bright and colorful.
When it comes to logo design, your typeface should be exceptional. A custom hand-drawn typeface is a better option than most gorgeous fonts anyway. On the subject of being unique, custom lettering gives your logo an exceptional feel.