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Advertising The Most Effective Tool Of Communication

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Advertising is a type of mass communication with the audience. It is generally one sided that is from the company to the consumers or potential user of the product or services. This type of communication generally attempts to convince or encourage the potential consumers to purchase or consume more of a particular brand of product and its services.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it
Stephen Butler Leacock

Advertising is a significant mode of communication is helpful in the promotion of commercial goods and services, moreover it can also be utilized to inform, educate and motivate the public about non-commercial issues such as Don’t drink and drive, AIDS, Save water, electricity, trees etc.


Advertising is one of the most operative technique with products that can be distinguished from similar products based on consumer accepted quality difference. Internet, Cinema, Television, Radio, Newspaper, Magazine, Journal, Video Game, Billboard, Skywriting, Sandwich Board, Transit Cards, are the different mediums used to convey the message. Through this post we would throw some light on the two most influential mediums of advertisements that are Tv Ads and print media.

Tv Ads

In this era of technology, media is everywhere. The messages we see while watching television, exploring the Internet, driving on the road, and even while scrolling through your Facebook account. If we carefully analyze and evaluate every commercial and each advertisement, we would find that most were inventive and unique. There are various advertisements that leaves a long lasting impression on the minds of people.

There are some major elements to consider when trying to convey a message to an audience through TV ads that they will remember and that will make them want to buy the product. The three factors are as follows:


Explaining and elaborating the message is key, whether the explanation is through language, video, or images.

Emotional Appeal

Emotional appeal is the key element and most important aspect of creative advertising because emotions build memories. If the audience forms a connection while watching a commercial or seeing a billboard, there are more chances that they will remember the product.


It is crucial that the ad is original. If people see a commercial that is analogous to another that they have seen before, then they will just be thinking about the other company’s commercial the whole time they watch.


Amazing advantages of Tv Ads :

1.The TV is a flexible and convenient advertising medium, due to its extensive popularity and the ease with which a message can reach millions of viewers nationally and internationally.

2.TV advertising uses audio and visual effects to create a lasting effect.

3.It provides you with the benefits of Mass Coverage. This is because almost every house has a television so it covers a very broad range of audience.

Print Media

Print media is one of the ancient and basic forms of mass communication. It includes newspapers, magazines, weeklies, monthlies and other forms of printed journals. In this digital age the print media has totally ushered the world of advertisement. In a recent studies conducted by various companies including Deloitte and Google has revealed that people put more trust in the print media than in online media. The reason for this is that newspapers and magazines, in spite of the revolution of the online media, are still considered to be more authentic sources for any type of information.

We distinguish between following different types of print media for brands: advertising through newspapers and magazines, use of direct mail, customer magazines, brochures, catalogues, door drop, and pamphlet.

There are a lot of benefits of print media and some of them are listed below:

1.One of the most significant benefit of print media is tangibility. Among the explanations why many people prefer print is related to the feel of the paper, having it in their hands means that the content is real, it exists.

2.In a lot of ways, print is the ideal marketing medium. It is available in both small and large numbers, can be retrieved easily, and is engaging, creative and versatile.

3.The key to successful marketing is engagement, grabbing your customer attention through interesting content before rewarding them with a worthwhile product, service or any offer.

4.Print Media increase the ROI. Researches have shown that adding print to the advertising media mix will increase the ROI of the overall campaign.


 A Good Advertisement Agency Will Do The Task For You In Right Way ! 

“Advertising is the art of making whole lies out of half truths.”

-Edgar A. Shoaff

Promoting your products or services is the best way that will help you achieve your goals as a company. If you don’t want to do it alone when it comes to marketing your business contact the advertising professionals so that together you can start to plan how best to help take your business to the another level. Your journey to the future begins today.


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